Journal

Beauty

HOW TO

Mid-week skin cleanse

There’s a reason mud-masking has been around for centuries. Vitamin and mineral-rich, good-for-you earth is easily one of the best things you can slather on your skin. Plus, clay masks feel great on the skin, and they’re practically made for easy at-home use. What other skincare product can you actually see working—drying out to unclog and detox pores in a matter of minutes?

So we agree then: Clay masks are awesome. 

White Kaolin French Clay is used to purify, cleanse and detoxify the skin, balance skin oils (sebum), calm inflamed and acne-prone skin, and create and overall refreshed appearance. It helps to unify the skin complexion and is prized for is toning, soothing and softening effects. 

This white clay is the star ingredient in this creamy, powerful face mask. Fairly sourced from France, this light clay really dives deep into pores to clean them out. Say goodbye to sebum and dead skin as the product works as a mild exfoliant to remove toxins, dirt, and dry skin cells. Although the formula works well with all skin types, it’s especially useful for acne-prone skin as it gets rid of impurities that can clog pores and cause blemishes. 

JOURNAL

Beauty

Only a thin layer of the Facial Exfoliant mask should be applied to the skin. 

It’s time to rethink the way you’ve been applying your mask. I think a lot of people have the perception that you need to be able to cover your skin with the mask. Essentially, the mask should be creating a thin film on the skin, not necessarily where you only see layers of mask. When the mask is that thick and it's sitting on the skin, there's really no benefit to those top layers. To maximise the benefits of the Facial Exfoliant mask, apply less than a small amount to damp skin. 

If you prefer to have a barrier between your skin and the mask, then I suggest applying a little bit of facial oil.

 

You shouldn’t leave your mask on for a long time.

There’s no benefit to leaving your clay mask on until it cracks. The Facial Exfoliant mask is designed to firm, not harden for this reason. If it does harden or crack, you have left it on entirely too long. There's no point in leaving on the mask because the results aren't happening anymore beyond 15 minutes. So 10 to 15 minutes is where you're going to see the maximum benefit of the mask. Beyond that, we're losing some of the ability to give it that beautiful rinse.

It acts as a mild cleanser.

Yes, this face mask has cleansing properties as well. You're going to push [the mask] into the skin as you're removing it after 10 to 15 minutes of having it on. You'll push it in and you actually reactivate it with water, massaging it into the skin and rinsing it off. So, it's actually not just providing that detoxification and surface clarification but it's actually cleansing the skin as well which is great.

Kaolin clay is more gentle on your skin.

Not all clays are created equal. Many clays (like bentonite or Aztec clay) caused dryness or irritation. The Facial Exfoliant mask’s star ingredient, kaolin clay, adequately nourishes the skin without any harsh after-effects. It is non-drying but still has the ability to purify the skin, remove excess oils, pollutants and debris from the skin without irritation. Kaolin is great because it helps to tone the skin, tighten the skin, and promote some superficial microcirculation. The mineral-rich clay also carries a neutral pH, making it an excellent choice for people with sensitive or easily-stressed skin.

It helps boost the skin's natural repair processes.

 

KEY INGREDIENTS

A soothing, balancing blend of ginger, chamomile, lavender, orange and oatmeal helps calm and improve the appearance of redness and irritation. The result is a drastically smoother, brighter, more revitalised, and glowing complexion. It promotes blood flow, increases circulation in the skin, is anti-inflammatory, and regenerates the skin cell tissues. It's rich in flavonoids and minerals such as zinc, magnesium, and calcium. So, it actually helps to strengthen the skin.

Masking should be done 1-2 times a week. 

As with any product, it’s important to figure out the right amount of usage for your skin. However, you can apply it up to two times a week. 

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